Michigan Cares for Tourism (registered 501(c)(3) non-profit) is a 100% volunteer, 100% give-back partnership where tourism professionals come together to help restore Michigan’s historic, cultural and natural attractions, learn about a Michigan tourism destination, and network across our industry segments to ultimately enhance the visitor experience, and be more engaged professionals.

Together in September 2019, more than 50 donor organizations and 300 volunteers successfully completed 24 clean-up and restoration projects at Leelanau State Park / Grand Traverse Lighthouse. Read more about our 2019 event.