Pure Award Application

Now accepting applications for the 2023 Pure Award!

The Pure Award was designed to recognize Michigan tourism entities that have pioneered the incorporation of innovative and exemplary best practices in natural, cultural and/or heritage stewardship into their daily operations. Nominations are open until March 17, 2023.

Winners will be selected based on the following criteria:

  • Supporting Michigan’s natural, cultural and/or heritage stewardship through their daily operations
  • All industries are eligible to participate (tourism and non-tourism related)
  • All profit and non-profit entities are eligible
  • Initiatives can be year round or for a short period of time (such as an event or seasonal project)
  • Winner will be recognized at the 2023 Pure Michigan Governor’s Conference on Tourism in Grand Rapids, MI on April 10-12, 2023.