The Pure Award was designed to recognize Michigan tourism entities that have pioneered the incorporation of innovative and exemplary best practices in natural, cultural and/or heritage stewardship into their daily operations. Nominations are open until March 17, 2023.

Winners will be selected based on the following criteria:

• Supporting Michigan’s natural, cultural and/or heritage stewardship through their daily operations
• All industries are eligible to participate (tourism and non-tourism related)
• All profit and non-profit entities are eligible
• Initiatives can be year round or for a short period of time (such as an event or seasonal project)
• Winner will be recognized at the 2023 Pure Michigan Governor’s Conference on Tourism in Grand Rapids, MI on April 10-12, 2023.