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Thank you Tawas!
In September 2025, we traveled to Tawas Point State Park for an amazing weekend learning about the region and completing over 9 different restoration projects around the park. Thank you to the Michigan DNR, our incredible volunteers and tourist organizations who made this weekend happen!
2026 Pure Award
We are now accepting nominations for the 2026 Pure Award, presented annually at the Pure Michigan Governor’s Conference on Tourism. Awarded to organizations who have incorporated innovative and exemplary best practices in natural, cultural, and heritage stewardship into their daily operations.
Our 2026 Event
Our Board of Directors is hard at work finalizing details about our 2026 location. While we can’t share much, we can share the location will bring spectacular views of one of our great lakes and bring our group to a location in Michigan we haven’t visited in recent years! Check back soon for more information.
Be the Impact
Michigan Cares for Tourism (registered 501(c)(3) non-profit) is a 100% volunteer, 100% give-back partnership where tourism professionals come together to help restore Michigan’s historic, cultural and natural attractions, learn about a Michigan tourism destination, and network across our industry segments to ultimately enhance the visitor experience, and be more engaged professionals.
Together in September 2023, more than 40 donor organizations and 120 volunteers travel to the Porcupine Mountains to complete one day of service, completing over 17 projects throughout the park.
What We Do
As a 100% volunteer, 100% give back organization, we depend on donations from our tourism industry supporters and organizations who align with our mission to provide lasting legacies to our cultural and historical sites around Michigan. Please consider donating to our organization and support our work around Michigan.