Michigan Cares for Tourism invests in Michigan’s most valued tourism treasures…our people and our historic, cultural, and natural attractions.
Until now there has not been a unified, statewide effort to “give back” to the tourism industry and preserve and invest in our most sacred treasures…our people and our historic, cultural, and natural attractions. In partnership with Grand Valley State University, Michigan Department of Natural Resources, Tourism Cares, Travel Michigan and Indian Trails, Michigan Cares for Tourism is a volunteer-based program that coordinates an annual clean-up event at a Michigan tourism treasure that is in need of our support.
Tourism industry professionals will participate in the clean-up effort and contribute to the site by volunteering their time and talents helping to restore and preserve it. Donors will provide the resources needed for the event and for restoration efforts. All efforts are 100% volunteer, 100% give back, with all proceeds solely designed to contribute to our goals.