• Corporate Social Responsibilty

    Corporate Social Responsibility Employs Many Models to Strategically Align Business and Philanthropy

    By Patty Janes and Olivia Rau While there are a variety of terms in use to describe an organization’s social giving (corporate citizenship, triple bottom line, etc.), corporate social responsibility (CSR) is often used as an overarching term. CSR can be defined as actions outside an organization’s normal scope of business that seek to address the needs of the community…

  • Corporate Social Responsibilty,  Michigan Giving

    The Mitten Brewing Company

    By Olivia RauThe Mitten Brewing Company is a vintage baseball themed microbrewery located in a historic firehouse, Engine House #9, in Grand Rapids’ West Side. Since its opening in 2012, the Mitten has built a unique reputation for pairing high-quality craft beers and gourmet pizzas with community involvement. Giving back to the local community is a core value of the Mitten—they have…

  • Michigan Giving,  Tourism Marketing

    Greater Lansing Convention and Visitors Bureau

    By Aubrey Sochacki Lansing is often known for being the capital of Michigan, the home of the Spartans, and a growing community. The city strives to be supportive of all members of the community, including local businesses and those who call the city home. The Greater Lansing Convention and Visitors Bureau (CVB) encourages each of their staff members to serve on local…

  • Attractions,  Michigan Giving

    Pictured Rocks Boat Cruises

    By Megan Heynen If you live in Michigan, there is a good chance that you have heard of the Upper Peninsula’s (UP) Pictured Rocks. However, there is less of a chance that you have had the opportunity to go up to the UP and see them with your own eyes. Pictured Rocks is located on the South shore of Lake Superior and…

  • Michigan Giving,  Tourism Marketing

    Flint and Genesee County Visitors Bureau

     By Caitlyn Witkamp and Claire Zuwala Imagine being a tourist in your hometown, kind of a crazy idea, right? You have lived there for most of your life, so you should know everything there is to know about your sweet little town, where everything is, the places to chow down, and the best places for entertainment or fun… but, can…